Research A Comprehensive Guide to Patient Journey Mapping Patient journey mapping is a powerful technique that helps us understand the entire experience a patient goes through, from the first symptoms to the completion of treatment. By mapping out this journey, healthcare
Brand Builder Effective Positioning Research for Pharmaceutical Brand Launches: ZoomRx's Strategic Approach Executive Summary: In the highly competitive pharma industry, effective pharmaceutical brand positioning is crucial for successful product launches. Positioning defines the unique space a brand occupies in the hearts and minds of its
Research Comprehensive Guide to Market Research in Pharma and Life Sciences Market research is a critical component in the life sciences and biopharma industries, providing the necessary insights to make informed business decisions. This comprehensive guide aims to highlight the importance, types, key components,
Promotional Tracking ASCO 2024: What the Post-conference Survey Reveals This year marked the 60th Annual ASCO Conference—and as befits an august institution, it was noteworthy. Over 40,000 oncologists, industry professionals and patient advocacy activists gathered at Chicago’s McCormick Place
HCP-Pt Generative Dialogues: AI Applications in Qualitative Market Research Exploring Generative Clinical Examples from Closed LLMs Trained on Real-World Data The Power of Real ZoomRx’s doctor patient dialogue research helps pharma brands understand patient journeys, preferences, and prescribing habits at the
HCP-Pt A Reading Grade Level Analysis of Language within Real-World HCP-Patient Conversations Measuring the understandability of the language that's being used in real-world clinical discussions. The average healthcare provider speaks at twice the reading grade level as their patients do. Are the most impactful moments
News Hopes and Hurdles: Rare Disease Management Creutzfeldt-Jakob disease is a degenerative brain disorder. It is fatal and occurs in 1-2 persons per 1 million population every year. Pulmonary arterial hypertension is a progressive disorder characterized by high blood pressure,
HCP-Pt Comparing Point-Of-Care Share-Of-Voice with Marketing Share of Voice Pull vs Push: Quantifying the Impact of Marketing Campaigns on Treatment Conversations Pharmaceutical marketing is resource-heavy and it has been notoriously difficult to measure the effectiveness of various initiatives. New prescriptions are the
Ferma Engine Generative AI Security: Preparing Your IT Infrastructure for the Next Big Thing Introduction The promise of generative AI has swiftly moved from a concept to a cornerstone of digital transformation in the life sciences industry. As technologies like ChatGPT grab headlines, it's clear they're part
Ferma Engine Navigating the Ethical Landscape of AI in Medical Writing Generative AI technology is reshaping the medical writing landscape, bringing significant advances and efficiencies to the field. However, its rise also prompts a parallel discourse on ethics, especially concerning data privacy, algorithmic bias,
News Physicians Embrace mRNA Vaccines, But Concerns Linger: Survey Unveils Nuanced Viewpoints A comprehensive survey of healthcare professionals (HCPs) across the United States by biopharma consultants ZoomRx reveals a generally positive, yet nuanced, perspective towards mRNA vaccines like Pfizer-BioNTech and Moderna. While high levels of
Promotional Tracking Factor XIa Inhibitors for NVAF - Cardiologists' Perspectives Key Findings •Eliquis is currently the top choice for stroke prevention in NVAF, being used in 56% of patients, followed by Xarelto at 26% • Mirroring usage, 77% of cardiologists perceive Eliquis as performing
Digital Tracker Oncologists’ Digital Engagement in the HR+/HER2-Breast Cancer Space in 2023 Explore insights from our latest study using PERxCEPT, where we observed the behavior of 150+ oncologists over the entire year of 2023 and analyzed their interactions online with brands in the HR+/HER2-
Promotional Tracking Driving Successful HCP-Sales Rep 'Engagements : 2023' Lookback PET Report The what and how behind the successful engagements and their trends over half a decade Understanding the Ever-Evolving HCP-Sales Rep Engagements . As we step into 2024, we look to understand 1. How HCP-Sales
HCP-Pt HCP-Patient Conversations: Real-World Narratives Shaping Post-Launch Brand Strategies Shaping a Patient Centric Launch Strategy Launching pharma brands today is high stakes, often with a great deal of uncertainty on the success of their initial roll-out. Expectations are high for a seamless
HCP-Pt RSV Vaccine - Clinical Discussions HCP-Patient Conversations: Real World Examples of RSV Vaccine Discussions During Clinical Appointments Respiratory Syncytial Virus (RSV) is a pressing concern between HCPs and patients, particularly as winter approaches, intensifying the need for effective
HCP-Pt Navigating Diabetes Management: Insights from Real-World HCP-Patient Conversations Treatment Discussions in Diabetes Management Managing diabetes effectively requires a comprehensive approach that includes lifestyle modifications, regular monitoring of blood sugar levels, and in many cases, the use of medications. ZoomRx’s doctor
Oncology Oncology Manufacturers' Perception - Insights from the Healthcare Frontline Leaders of Oncologist’s Perceptions: Who are they and what sets them apart In the highly competitive oncology therapeutics landscape, there is a direct correlation between oncologists’ preferences and financial success. That makes
Digital Tracker A New Way of Tracking Digital: Leveraging Observed Online HCP Behavior in the Infectious Disease Marketplace Access the case study to understand how Digital Tracker (PERxCEPT) helped a Top 10 Pharma company strategically strengthen their online presence ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company*
Promotional Tracking Thriving Against the Odds - A Case study An Emerging Biopharma’s David vs. Goliath story in the Post Launch Space Problem: Respiratory diseases are one of the leading causes of death and hospital admissions in the US. This market is
Oncology Mindshare Masters: Top Oncology Brands that Oncologists Trust Have you ever wondered which oncology brands truly dominate and capture the mindshare oncologists in the ever-evolving field of oncology? With a staggering 100+ new molecular entities approved by the FDA (Feder
HCP-Pt Demo Video: Ferma Search for HCP-Patient Conversations Ferma-Powered Search is a game changer in harnessing patient-centric insights for strategic brand planning. This innovative search tool leverages the power of natural language processing through our Ferma healthcare AI algorithm to revolutionize
Oncology Adaptive Follow-ups using Prompts and Generative AI for In-depth Insights Primary Market Research (PMR) has come a long way. From what started as a paper-based quant survey to gauge consumer preferences in the 1920s, market research in pharma has undergone multiple paradigm shifts.
HCP-Pt Improving Patient Centricity and Data-Driven Decision Making with Ferma Search for HCP-Patient Conversations We are excited to announce a groundbreaking addition to Zoomrx's HCP-Pt Research offering: Ferma Search. This innovative search tool leverages the power of natural language processing via our Ferma healthcare AI algorithm to
News ASCO 2023 : From the Oncologists’ Perspective ASCO Annual Meeting 2023 led with the theme of Improving Patients' Lives Through Collaboration, Research, and Innovation, creating positive experiences among those who attended and generating excitement about practice-changing data. The ZoomRx survey
