As oncologists get busier and less available, how do life sciences organizations optimize oncologist attention and create impactful omnichannel messages? How do companies better understand and use digital influencers to enhance their messaging?
Experts at ZoomRx analyzed over 80,000 interactions between pharma and oncologists, 14,000 tweets from oncologists, 380 conversations between HCPs and patients,and 150 oncologists’ digital behavior to find out what makes oncologists tick. We have developed a playbook for boosting oncology brand promotional performance in 2023, including:
- What oncologists need most from pharma
- Optimizing omnichannel promotional strategies
- Top sources for treatment information
- Expanding KOL and influencer engagement
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